Video marketing is the future of advertising. In fact, 64% of customers are more likely to buy a product online after watching a video about it. In addition, video ads account for 35% of all digital ad spend.
Animated ads the perfect mix between videos and static ads, which is why they’re so popular and effective. You can tell a story in as little as 3 minutes or create a mini-movie that’ll help customers get to know your brand and products.
Keep reading to discover 3 simple and easy tips for creating animated ads your audience will love.
1. Create a Concept for Your Ad
For your ad to be successful and reach a goal, it needs to follow a specific concept. The concept should be based on your target audience, market research, competitors, your overall marketing strategy, and of course, your budget.
To come up with an effective concept, ask yourself these questions:
- How long will the ad be?
- Do you prefer 2d or 3d adverts?
- Will the ad tell a story or highlight your products and services?
- Will you publish the ad on social media or distribute it to TV stations?
- Will you use animated characters or text animation?
These details can determine the direction of your ad so you can see a quick return on your investment.
2. Know Your Target Market
Before you spend time and money on animated advertisements, consider your target market first. You should know all about their needs and preferences so you can create an ad that’ll address them directly.
Doing in-depth market research into your target market’s problems is essential to offering effective solutions. If you’re promoting a product, use the animation to tell a story that relates to your target audience and their everyday life and problems.
For instance, animated ads do great with all types of audiences because they’re fun and easy to follow. However, they might not do so well with c-level executives of highly corporate companies.
3. Set A Goal Your Ad Should Accomplish
Though animation ads are fun and engaging to watch, you should have a goal you want them to achieve. This could be building brand awareness, boosting sales, generating leads, or promoting a new launch.
This will help you set the topic and message so you can better target your audience. For example, if you want to build product awareness and promote a new launch, your animated ad should focus on the product benefits rather than its features.
If you’re opening a new business and want to promote it via animated ads, include the services you’ll be offering. Highlight how you can help your customers achieve their goals with your business.
Create Eye-Catching Animated Ads With These Tips
Whether you’re a business owner looking to promote your brand or a solopreneur building a personal brand, animated ads are a modern, effective tool to market your products and services.
These tips will help you create engaging animated advertisements that’ll attract attention and translate into sales.
Keep reading our blog for more digital marketing tips and insights.