Video Production 101: How to Edit Videos in a Way That Engages Your Viewers

So, you’ve made a YouTube channel and you’ve yet to get the results on your videos that you’re looking for.

You’ve got good ideas and good content, but people aren’t engaging with your videos the way you’d like. Well, the key is knowing how to edit videos that are not only entertaining and informative but engaging. 

If you’re looking for ways to take your videos to the next level, you’ve come to the right place!

In this article, we’ll discuss a few tips and tricks you can use to create viral content. Read on to learn more!

Have an Intro

On average, you have about 10 seconds to capture your viewers’ attention and keep them from clicking away from your video.

Knowing this, it’s important to create an intro that you can play before every video that is not only informative but engaging, but that makes viewers want to keep watching.

Getting a professional video intro has never been easier. In fact, you can use programs like Adobe Spark intro maker and get something that is sure to make you stand out in only a few minutes.

B-Roll Footage

To keep viewers engaged, you need to switch up what’s on the screen so that their eyes don’t get used to staring at the same thing. You’ll need to use a few different things, like b-roll footage.

Using a b-roll footage website like Video Blocks, you can get access to tons of different clips, all of which are HD and look professional, to use in your videos.

Regardless of your niche or what you discuss in your videos, you’ll find something that works for you!

Stock Photos

Like b-roll footage, stock photos are a great way to mix up your visuals and keep viewers engaged. You can find high-quality stock photos online, oftentimes at little to no cost.

If you want to get creative, make your own b-roll footage and stock photos. Take a weekend and make b-roll footage and stock photos that you can have for videos. Just be sure to save them all so that you can use them in videos down the line.

Effects, Titles, Transitions

Last but not least, using effects, titles, and transitions is a great way to switch things up on the screen and keep the viewer visually engaged. Outside of the effects that you can find in your editing program of choice, you can find more online using sites like Biteable. 

Now You Know How to Edit Videos!

Well, there you have it! Those are a few techniques you can use to edit videos that will make them more engaging for viewers.

Remember, the goal is to keep viewers interested in what’s on the screen. There are a wide variety of ways to do it. The route you choose is up to you.

Be sure to check out our blog for more tips and tricks on how to edit videos!

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