Tech Trends for 2018 – What to Look Out For

Tech Marketing

2017 was a great year for technology that saw many interesting breakthroughs – most notably artificial intelligence. In 2018, further achievements such as machine learning, intelligent apps and virtual reality are expected to continue the paradigm, and in doing so further improve the efficiency of both our business lives and our leisure time. In the following post, we’ll elaborate on which technologies you need to pay attention to in the following year, and what benefits we can expect due to their further development.

Intelligent Mobile Apps

The invention of the smartphone has revolutionized the software market, and nowadays the mobile platform is just as important – if not more so, some would argue – than the desktop, and so there’s been a lot of progress in this field in the past few years. The next big thing here is intelligent mobile applications that work to greatly enhance domains such as sales, productivity and even education.

These apps depend on intelligent software robots for automation and speed, which can provide the user with a personalized experience in a matter of seconds – based on data accumulated from the user’s profile. But enhanced user support is not all these apps can do; since AI is involved, these apps can actually learn from interactions with the user and use that information to further improve themselves and give even more relevant results in the future.

Virtual Reality & Mixed Reality

VR has been in the making for many years now, and it feels like 2018 will be the year where it finally flourishes. Virtual reality, and now mixed reality (where physical reality and digital reality co-exist and respond to each other) are making revolutionary changes to the way we interact with the digital world, and the practical applications in both business and leisure are basically limitless.

For example, VR remote training is slowly becoming a reality (no pun intended), although it’s still a bit on the costly side (an average of $1,208 per employee training, to be precise). However, it cannot be denied that the ability to create an interactive environment from which a student or an employee can learn remotely is a huge step for modern education, and with mixed reality now becoming a thing, we can only speculate what fascinating things await us in virtual reality next year.

Integration of Cloud & Edge

Cloud and Edge can be seen as competing technologies, primarily because they function on opposing principles; with Cloud computing, the goal is to have a centralized information source which anyone can access from any location, and with Edge the data is processed at the “edge” of the network, near the source of the original data.

However, by integrating these two systems there’s a possibility to create a new, much more efficient paradigm that would be greater than the sum of its parts, and would be able to fuel the development of many next-generation apps and services in a multitude of domains.


AI has been making huge leaps in the past few years, and these days it’s being used for a wide array of applications. Some relevant examples are language processing (Apple’s Siri or Microsoft’s Cortana), customer service (where AI chatbot representatives are the first to answer queries from customers and try to assist them), and even Google’s self-driving cars, though still in the experimental phase are worth a mention. It’s entirely possible that 2018 will be the year of a major breakthrough in AI, which will revolutionize tech as we know it and introduce a whole new world of possibilities as far as software goes.

Machine Learning

Put simply, machine learning is a field in computer technology that focuses on making computers able to learn autonomously, without being explicitly programmed. It’s closely related to AI and works in conjunction with it to create smart software that can be applied in a multitude of fields. Machine learning is actually a very old term, first coined by Arthur Samuel of IBM back in 1959, but it is only now that it’s getting the recognition it actually deserves. As AI evolves, so will machine learning and this is something that various sectors, including finance, healthcare and even agriculture will be able to greatly benefit from.


The speed at which technology continues to evolve and improve itself is nothing short of amazing, and with the further development of this advanced tech, it is more than apparent that we can expect great things in 2018. So whether you’re looking to improve your business or are simply a tech-savvy individual that likes to keep up with the latest in technology, it looks like it’s going to be an eventful year for you indeed.


Author bio: Bojan Mijatovic is a marketing director at Clockify – a free time tracking app. As a keen enthusiast in new technologies and all-things-business, he likes to write about industry insights, from social media and SEO, to growth hacking and productivity. He is also an avid Formula 1 fan.

Comments Closed

Comments are closed. You will not be able to post a comment in this post.