If you’ve been into campaigns with Google AdWords then you might have encountered the term PPC(pay-per-click), but what if you’re just starting to do online marketing campaigns? It’s a complex process that involves the overlapping areas of marketing, SEO and adwords management. This could be the very reason why you should hire a PPC management expert to start your campaign right and have successful conversion rates at the end.
SEO could be less expensive but may take time to implement and maintain. Google search algorithms changes constantly and before you know, the one you’ve just implemented to sustain or improve your rankings is downturn by the search-giant and will be ineffective. This could be the main reason why they will choose a shortcut, a money-driven method to deliver targeted traffic through PPC advertising.
It’s a make or break once you launch a PPC advertising campaign, there could be considerable returns but the risk of making mistakes are high. Even those PPC expert make wrong judgement when they venture into new market or kickstart a new product with PPC. To mitigate these risks, it’s a good approach to hire an adwords manager that have experiences in your industry or products. They can easily analyze scenarios that could benefit your campaign and improve your sales. They are tasks to review adwords analytics, keyword targeting and competitions.
If you’ve hired a PPC professional, you don’t have to be trapped on confusing task of setting up your campaigns and headache-prone technical jargons. Let them do the tedious task of setting up your Google Adwords account, it’s part of their management skills. Expect them to deliver keyword and competition research, track the progress and interpret analytics to utilize the most effective campaign parameters, create and design conversion-loving landing page and see if there are click-fraud going-on.
If you’re new to PPC, it may cost you less to hire a PPC expert than to launch a campaign of your own, let them do the technical stuff for you.