10 Ways to Improve Your Business

It would be nice to wave a wand and magically increase your profits and brand awareness, but in the real world, success takes a bit more work. If you’re one of the many people looking to improve your business efforts, here are just 10 suggestions for getting it done.

1. Incentivize Your Employees

Who doesn’t love a freebie? By offering prizes and commissions for meeting sales quotas and signing up clients, you’ll give your workers that extra push that they need to become extraordinary. You don’t even have to put a massive reward on the line. A small one can inject new energy into the office as well.

2. Get On Social Media

Social media is more than just a passing trend. It’s become a legitimate advertising platform where you can receive real-time updates on your target demographic. If they hate an ad or have improvement suggestions for your newest product, you’ll be able to get that feedback right away.

3. Go Paperless

Reduce your dependency on paper products to have a truly 21st century business. Not only will you decrease the amount that you spend on overhead when you no longer have to buy office supplies like paperclips and file folders, but you’ll also increase the efficiency of your communication when everything is digital and instantaneous.

4. Hold Less Meetings

Tell the truth. How productive are your weekly staff meetings? How many of your goals are actually achieved? How often is progress really made? If your meetings are wasting time that could be better spent on other things, don’t feel obligated to hold them just to “check in” with your employees. You can do that on an individual basis and with much better results.

5. Throw Away the Script

You’re killing both customers and employees with your scripted call center dialogue. The customers don’t want to talk to a robot, and the employees hate having to waste time by rattling off specials and deals that no one ever asks about. Do everyone a favor and ditch the scripts in favor of natural, customer-focused communication.

6. Use Digital Signage Software

Signage software like Navori can really help you with the development and management of your web presence. Look for programs that offer things like template creators, integrated data feeds and cross-platform compatibility. The more options that you have, the more that you can control every aspect of your signage. To display the content, look for LED displays or other large format screens in high visibility areas.

7. Use Analytics Software

If you have a website, analytics software can help you determine where your web traffic is coming from and how you can capitalize on it. For example, if you notice that most of your clicks are coming from 13-18 year old teenagers, you can schedule your updates for 5PM when your demographic is home from school.

8. Upgrade the Break Room

It may sound counterproductive, but improving your break room can increase the efficiency of your employees. This is because no one can stay focused 24/7, so by having a comfortable, relaxing break room where people can disengage for a few minutes, they’ll go back to their desks feeling energized instead of exhausted.

9. Learn the Basics of SEO

Search engine optimization (SEO) is the art of pushing your website to the forefront of search engine results pages (SERPs). There are many tricks for achieving this, so do your homework and figure out how you can apply them to your digital marketing efforts. SEO might be just what you need to put your business on the map.

10. Ask for Feedback

Last but certainly not least, always ask for feedback whenever you update your website or launch a new product. Whether it’s a simple “fill out our customer satisfaction survey” request or a more complicated “leave us a review for a chance to win our sweepstakes” effort, your business will live or die based on the strength of customer opinion. Make sure that you’re actually asking for it and utilizing what you’re told.
These are just 10 tips and tricks for improving your business. There are many more, but these are some of the basic building blocks for success, so start with them before you try anything more complicated. Good luck!


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