The world has a need for speed. The fast-paced nature of the digital era means that businesses and customers alike expect to be able to get access to whatever they need, whenever they need it and for this to happen quickly.
Latency is the enemy of this expectation. This is the lag in time between requesting content online and it opening for you. Patience levels are low online and businesses really cannot afford to keep their customers waiting – they’ll soon click off and go elsewhere.
It’s especially problematic for those offering websites catering for video or gaming content as a slow user experience can ruin everything.
This infographic tackles the issue of latency, what causes it and what is being done to try to reduce this down to zero (or as close as possible).
Provided by 100TB
