Choosing The Right Platform For Your Blog: Everything You Need To Know

It’s can be complicated putting yourself ‘out there’ on the Internet, but it doesn’t need to be. Depending on whether you’re looking to go viral or have more of a personal blog, there are a few things that you need to consider before signing up to a website with your chosen blog platform. Here we take you through some of the most popular blogging sites and how they work so you can make a decision on what’s best for you.

WordPress is a free Content Management System (CMS), which can be used for almost any online purposes. From your regular blogs, portfolios and news sites to fully functional online merchandisers. WordPress is an ‘open-source’ meaning it’s free for everyone.


  • It’s easy to add a new post from the Dashboard you simply click New followed by Post and Publish once it’s ready to go.
  • Its popularity keeps it ever competitive in a fast moving and rapidly growing market so you’re likely to be kept up to date with the latest technology and solutions.
  • Another huge benefit is that due to the popularity of WordPress, it synchronises easily with popular resources with just the need of a plugin.


  • WordPress isn’t that secure and is quite partial to hacker attacks and viruses so you’ll increase your personal security levels.
  • If you’re planning on selling lots of stuff on your blog then it’s best you don’t use WordPress as a host as well as a blog site because it doesn’t have the horsepower for heavy content.
  • With only the option for comments beneath your blog posts, WordPress can seem a bit limited in term of communicational options. However, you can improve it with plugins.



Tumblr is great for consumer brands that can interact with and promote their products to the very active Tumblr community.


  • It’s a really simple way to get a blog up and running with minimal prep and in a short amount of time.
  • The community of Tumblr is perhaps the most outstanding feature. When you join Tumblr you’re gaining access to an enormous group of people, which makes building an audience far easier than on other platforms.
  • It has been well adapted for mobile use and has high quality apps for iOS, Android and Windows app so everything is all automatically mobile optimised as you post.


  • The design templates are a bit limited on Tumblr so if you have a style you’d like to stick to you might struggle, even with a design team.
  • It’s server dependent meaning you’ve got to use the Tumblr server to host your blog with no option to host using you own website’s software. This can be a security concern as well as a technological one. If Tumblr’s server goes down then so does your blog.
  • It has a pretty dependable format that works for bloggers who are big on imagery but not that into words. So, if you’re into writing then you’ll need to adopt your style or look elsewhere.


Blogger is a service provided by the one and only Google. It’s free and easy to use but owned by Google meaning it’s essentially, their blog platform.


  • There are built in templates so it’s easy to set up and get posting.
  • It’s secure because you have the advantage of Google’s extremely tight security measures.


  • It has not been updated in a while and since Google has killed off other popular services such as Google Reader, there is speculation as to how long they’ll keep Blogger running.
  • It’s tricky to move your site from Blogger to a different platform but if you do you’ll probably lose your SEO and followers during the move.



So the templates and sites are out there to help you create your blog but it’s up to you whether you choose a blog that you’re looking to keep quite personal or a blog that makes you money. If you’re trying to make a career out of it then it’s best you choose a site such as self-hosted ( is hosted by WordPress) and find a web hosting company that works for you. Someone like Midphase sells web-hosting packages that are ideal for a self-hosted blog page. It’s an affordable and safe site with unlimited web space and bandwidth that you can easily upload your WordPress site onto. There’s also the option to add your email, e-commerce tools (for selling) and a flexible cloud so if you ever want to evolve your site into something bigger, all the options are there.

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