Every local business wants to get more customers and online marketing is the fastest yet most cost-effective way of doing so. However, with all the different types of online marketing, it is difficult to know which ones work. While you can diversify your digital marketing in several ways, here are 5 fundamental tactics that will start you off on the right foot:
Build a good website
A website is the most valuable piece of your online marketing strategy. This is because it is one of the few places on the web that you own 100 percent and can use for your other marketing efforts. A business site gives you space to share detailed information about your products, services, and business.
Moreover, when you optimize your site for search, more local searchers will be able to find you. Having a landing page is a great way to get the most out of online advertising. When you drive your ads to your optimized landing page, your conversions will increase.
Build a presence on local directories
Local listings and directories are great places to advertise your business because they can be found in local searches and build your reputation. Moreover, they provide potential customers with a snapshot of your business. Most directories give your business a profile page on which you can add details such as service areas, hours of operation, and contact info.
These directories offer all the above at little to no cost. Several directories are tied to major search engines directly: Google+, Yahoo!, Bing, and Yelp.
Retarget potential customers
Retargeting can help you to boost your advertising efforts. Search and site retargeting are display advertising strategies that target consumers who click on your ad or visit your website and shows them your display ads depending on what they are interested in. This keeps your business at the forefront of their minds.
Reach customers searching for your business
One of the essential types of online advertising is search engine advertising. You should be doing this type of advertising to reach people who are searching for your services and products. You can show a text ad to target searchers who are looking for your target keywords in your local area. A well-managed search engine advertising campaign will accompany your search engine efforts perfectly.
Spread the word on social media
Social media plays a huge part in the life of today’s consumer. Furthermore, social media sites are coming up with features that can help businesses in communicating their message to consumers. For instance, Facebook is always adding features that provide new functionality for users, brands, and businesses. Timelines give businesses more opportunities to share their stories.
Having a social media presence on Twitter, Facebook, and other sites is a great way to connect with consumers who are already supporting your brand. Make sure that you manage your brand on all social media sites so that you can ascertain that the feedback is positive. Do not get into arguments with negative reviewers; this will diminish your credibility.
Are you using any of these online marketing strategies? You should start using them if you have not already started. The great thing about the above types of online marketing is that you can do them for yourself for free.
However, if the prospect of doing all the above by yourself is overwhelming, you should contact a Chicago online marketing firm. Professionals will know the right methods to use to get the fastest results. Your business will be visible in no time once you employ the above strategies.
Title: Super-Connector at OutreachMama
Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.