Why the Use of Technology in Business is No Longer an Option


Today’s business world is unlike any other in the entire history of humankind. It all started with the barter trade where communities traded goods for other goods, then came the use of money where people paid money for goods and services. It may have been simple in the past whereby one had only to choose a strategic physical location from where to do business. At that time, all that was needed was a sign post and customers would receive this information by word of mouth from friends, family and colleagues. This was the time when everything business was done traditionally. This form of doing business is now fading and things are being done in a completely different way thanks to information technology.

Why technology in business is vital

Being a business person, you must have realized that the business arena is becoming highly competitive. People are becoming more innovative and coming up with a new way of driving business growth. Business success no longer comes from quality products and services alone but also through effective marketing which is now through digital marketing. The cost of doing business is gradually going down, the market is becoming global and you can now measure if your business efforts are succeeding or not. The following are reason why you cannot do without technology in business any longer:

  • For effective marketing

It is through marketing that you can identify your audience, their needs and how you can meet those needs. A good marketing strategy will drive business growth because you will be able to reach out to your potential customers. There are many ways that you can market your business which is through advertising, promotions, public relations and so on. The problem with these ways of marketing is that people now spend most of their time on the internet making it the biggest marketplace of modern business. For this reason, you will need to embrace digital marketing strategies like SEM, SEO, PPC, blogging, social media marketing and many others which are powered by information technology.

  • Decision making

In business, the kind of decision that you make and how faster you make them affects your business either positively or negatively. For this reason, you will need to make faster and accurate decisions especially when it comes to market research. For this to happen, you need data which can be obtained by doing personal interviews and surveys but with technology, you are now able to access current data by using online tools like Google Analytics and Google Search Console among many others that help you in making faster and right business decisions.

  • Customer service

Customer experience can bring or chase your customers away. For this reason, you will need to achieve and maintain a high level of customer satisfaction in your company. This starts by knowing their needs, behaviors, trends and their level of satisfaction which mean that you maintain effective communication with them. What better way than using technologically powered social media, email, webinars and text messages?

  • Business resource management

Without technology, the management of finances, physical and human resource can be a nightmare especially if you have physical offices in multiple locations. Unlike before when you could manage these resources on your desktop, solutions like the cloud based ERP enables you to monitor all your resources virtually from anywhere. This includes monitoring your employee time clock and automating your payroll which saves on labor costs and time.

It is clear that technology has shaped the entire business landscape and without it, you risk losing your competitiveness which can eventually drive you out of the market.

Author Bio

Wendy Dessler

Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

Twitter Handle: @outreachmama

Twitter URL: https://twitter.com/outreachmama

Website URL: http://www.outreachmama.com/

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