Businesses that are interested in building their online presence must make sure they are investing in domain names. One business should not own only one URL. A business should invest in every URL that is related with the name of their business. Owning property online helps a business to cover as much territory as possible. A business can redirect potential customers who typed one wrong letter, and a business can bring in customers who are searching for them with incorrect URL names.
The Territory
The territory that a business purchases online when they buy a domain is space that they are taking from their competitors. The competition is going to build up territory to take away customers, and a business should make sure they are reacting to the competition online.
The Sales
Sales will increase when a business has a range of domains that people could land on. The best way for a customer to be drawn to the business is to give them a reason to visit the business. Each of the URLs that a business owns will bring people back to their main site through web searches or incorrect typing. Sales are made when customers find a website they like, but they cannot like a website they have never seen.
The Potential
A business that purchases multiple domains can sell those domains in the future when they have full ownership. The business owns territory that other people want, and the business can profit from every website that it sells. There are times when these websites will produce advertising money, but there are other times when the business can improve cash flow simply by selling the website URL.
When businesses are investing in property online, they are making purchases that will profit them one way or another. Some businesses will make a passive income on the websites that they own, and other businesses will sell the websites they own to make some ready cash. Consider each new URL as a property that can be flipped for the business’ benefit. The main URL is a mainstay for the business, but every other URL has profit potential.
