As social media and smartphone users continue to grow at a staggering rate, more and more business are turning towards mobile applications as a method of connecting, and providing additional services to their customers.
YouGov’s Technology and Telecoms team estimates that almost half of all mobile phone users in the UK, 47%, are smartphone users. This figure is only set to increase as smartphone technology becomes more available.
Mobile apps can help you connect with on-the-go consumers and reinforce your brand. You can quickly and easily keep your customers informed about your business. If you are able to build genuine customer loyalty, it will help you to generate business.
If your business is thinking of developing a mobile app, take a look through our list of benefits below.
Engagement – Mobile apps enable you to use the benefits of social media platforms to build relationships with your customers. If a customer feeling as though they are getting great value and service, it will result in positive word of mouth and viral marketing.
Visibility – Mobile apps provide you with vital data about your customers. You can learn about their behavior, how they are using your products and services, and what they like. This information can be used to improve your products and services.
Target Promotions – As mobile apps give you visibility over your customer’s location, age, job, and average spending, you can use this information to target local customers, and tailor specific discounts and coupons.
Reinforce your Brand – Keep customers up-to-date with notifications, reminders and details of special events and launches. Mobile apps give you the opportunity to have a voluntary and direct link to your customers. Think of it this way, when was the last time you didn’t have your mobile with you?
Customer Service – Mobile apps help to increase your customer service levels. Customers find apps convenient as they can be used anywhere at anytime. You are bringing benefits directly to your customer; they feel that they are getting a better level of service to those who do not have the app.
Stand Out – Every company has a website and a presence on social media sites, but mobile apps give you the chance to differentiate yourself from your competition.
Mobile apps are powerful marketing tools. They give you the edge over your competition. By engaging with customers, you create a sense of loyalty and trust. They have chosen to use your app, and in turn you reward them with offers and discounts.
Apps are a great way to grow your business. Investing in a mobile app is an opportunity to connect with customers, and create better solutions for both your customers and your business.
Kat Kynes – SEO Executive at Tecmark, digital marketing specialist in Manchester