The increase in technology as well as the openings in the self publishing world have made it possible for anyone to chronicle his journey and then share it with the world. While this is not necessarily a bad thing, the fact is that sometimes you might find that it leads to unintended consequences.
Whatever you put out there in an eBook is going to stay out there, published. It is just as final as anything you put in social media or on a website. What is becoming more popular though is for businesses to start chronicling the tales of their development and entrepreneurship. The tragedy strikes when, shortly after they have released the eBook, they wind up having to shut down because of problems. Here are some things you want to consider before you use technology to publish the history of your fledgling company.
What is the Point?
Everything you do in your business should be related to some point. While it’s true that people are likely to be interested in what happens with your business to a certain extent, using technology to craft an eBook that chronicles your corporate story may not be the best choice. The Steve Jobs Story was drafted because people wanted to know about him. The man changed technology, website software, computers, and online interaction forever. His contributions to the technological world still cannot be fully grasped. Most businesses do not have that level of impact.
In most cases, if your goal is just to give people an overview of what has happened and to boast about your accomplishments, then it isn’t a good idea. People who read eBooks want to get to the core of the story. They want excitement or they want something to benefit them. Your eBook is not likely to get read unless it offers something of substantive value to your readers, and for most of them, that value is not going to be in reading about how amazing you are at starting your own business.
Is There Interest?
The next thing that you need to consider is whether there is any interest in the topic. One of the ways that you can do this is through posting short blog posts and seeing what kinds of feedback you get. If people are favorable, sharing your pages, and talking about them, then that’s a good indication that there might be something of value there to share. You can submit it to search engines and social media sites if you want to test it out further.
The key to this though is to watch for the feedback. If people want more, they’re going to ask for it. This way you can make sure that you aren’t wasting your time or investment. An eBook can cost a few hundred to create when you consider the time and money invested, and that’s on the low end. It isn’t that expensive, but there are probably better things you could be doing with technology than following this particular trend.