Interesting data from Darren Herman through Business Insider report that “Just five companies control 64% of all online spending.” It isn’t a big shocker that the internet-giant Google controls 46-percent of all online spending. Aside from Google, the top five companies controlling the digital ad spend were Yahoo, Microsoft, Facebook and AOL. Even there are about 600,000 plus Facebook account get hacked each day, Herman note, that the largest social networking site will be a game-changer later on: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”
