Dialaphone Official Mobile Partner for 888 Darts

Dial-a-PhoneThe mobile phone retail market is notorious for being one of the most varied and difficult to please audiences. Mobile users can be of any age and are from all walks of life, so it’s understandable that the mobile audience demands a vast range different features for their phones, but it can be hard for just one brand to satisfy every customer.

As the Official Mobile Partner of 888.com’s Premier League Darts for 2011 Dialaphone (www.dialaphone.co.uk), the UK mobile retailer, hopes to show the brand’s new direction by settling on the popular sport.

Adam Cartlidge, the online marketing manager at Dialaphone, said: “We’re very proud to be associated with Premier League Darts and this partnership marks a return to prominent exposure for the brand, and arrives in conjunction with a magnitude of marketing initiatives which aim to reposition Dialaphone back at the head on the online mobile phone retailer table.

“The phenomenal success of Premier League Darts and the high profile it occupies in the sporting calendar allows Dialaphone, as ‘Official Mobile Partner’, to gain exposure to the sport’s new fan base, a fan base which we feel perfectly represents that of the smartphone market.

“Past misconceptions about the Darts crowd have now long since diminished, and the new prominence of the affluent information hungry male is now in place. These are guys who want the latest technology and gadgets, but are savvy enough to realise the best mobile phone deals are online.”

To celebrate the PDC event Dialaphone gave away some free tickets to the Premier League Darts opening night, taking place this week. To enter, participants were asked to come up with a name for the Dialaphone Darts Team and a flood of suggestions were submitted including favourites ‘Home Is Where The Dart Is’ and ‘Dartistic License’.

As Dialaphone lines up at the oche for even more partnership opportunities, the company is guaranteeing that smartphone-savvy users will be guaranteed of a “double top” night out.

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