In addition, “most of the titles made available are cheaper than their list price by default. For example, Fallout: New Vegas, which is a brand new title, is already four dollars cheaper than what you’d pay new at other retailers”, as reported. “Simply pick your three titles, and then when you go through the check-out process, Amazon will automatically knock off the full price of the cheapest title that you’ve selected, so you’ll only have to pay for two in the final steps.”
It’s really a way to start these kind of great deals, now expect for much for the upcoming weeks.