New Sony Cyber-shot digital cameras features 3D sweep panorama and background defocusing

New Sony Cyber-shot digital cameras has just been revealed giving its adoring consumers a new line of gorgeous products. The 14.1 megapixel T99 and the 12.2 megapixel WX5 and TX9. I wouldn’t be stopping you now, the full details on press release is after the break.

According to Engadget, “Akihabara News is reporting these cameras also support TransferJet. Additionally, AV Watch has listed some expected prices for Japan, so without further ado: the WX5 for 35,000 yen (about $400), the TX9 for 45,000 yen ($512), and the T99 for a more budget-friendly 29,000 yen ($330).”

Press Release

New Cyber-shot™ digital cameras with Exmor R™ CMOS Sensor for beautiful, low-noise images Slim, stylish WX5 and TX9 with Superior Auto mode, 1080i Full HD movie and 3D Sweep Panorama

08 July 2010
• 12.2 megapixel Exmor R™ CMOS Sensor and new Superior Auto mode for superb images with DSLR-style low noise performance
• 1080i Full HD movie recording for playback on your HD TV
• World’s first compact still cameras with 3D Sweep Panorama
• Sweep Multi Angle for exciting 3D-style viewing effects
• Background defocus mode for stunning professional effects
Experience a new dimension of photo excitement with this summer’s colourful additions to the Cyber-shot™ family of digital cameras from Sony.

Beautifully slim, light and easy to use, the Cyber-shot™ WX5 and TX9 boast exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, they’re also the first Cyber-shot™ cameras from Sony that can capture amazing 3D images to enjoy on any 3D-compatible TV.

Superior Auto mode: incredible low-noise images
The WX5 and TX9 are the first Cyber-shot™ cameras that can capture extremely low-noise images, evoking the expressive power of a digital SLR camera.

Powered by the 12.2 megapixel Exmor R™ CMOS Sensor, Superior Auto mode captures a high-speed burst of up to six frames when you press the shutter button. Camera settings are automatically optimised according to shooting conditions. Cyber-shot™ then combines information from each frame to create an exquisite, low-noise picture with wide dynamic range, as enjoyed by DSLR photo enthusiasts.

As an extra refinement, new Background Defocus makes it easy to achieve pro-style images, similar to the results achieved with a DSLR camera and wide-aperture lens. Cyber-shot™ rapidly shoots two frames when the shutter button is pressed. Position information between the foreground and background is analysed automatically, creating a single picture with your subject in sharp focus and a beautifully blurred background. New Soft Skin mode flatters portrait subjects even further, automatically removing small wrinkles and skin blemishes for effortlessly beautiful results.

First-ever 3D Cyber-shot™ cameras
For the first time ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing a bulky, complex double-lens camera system.

Just press the shutter button: the advanced Exmor R™ CMOS Sensor inside the Cyber-shot™ WX5 and TX9 captures a high-speed burst of frames as you sweep the camera from side to side. Information from up to 100 images is automatically combined to create a stereoscopic pair of frames. You can enjoy the incredible results by connecting the camera by HDMI to your 3D-compatible TV.

Cyber-shot™ offers even more exciting 3D image possibilities.  Also new this year, Sweep Multi Angle shoots a high-speed burst of fifteen frames, creating a ‘3D-style’ image of your subject that can be viewed from different angles. After shooting, just tilt the Cyber-shot™ from side to side: sensors inside the camera detect your movements, scrolling through the sequence of multi-angle frames as you tilt and view the camera’s LCD screen. Multi-angle views can also be viewed simultaneously on an ordinary 2D television as you tilt the camera.

You can also enjoy breath-taking panoramic shots with the Cyber-shot™ TX9 while you’re snorkelling or diving. Add an optional marine housing and select Underwater Sweep Panorama mode that optimises white balance for clear, natural results with underwater subjects.

Cyber-shot™ T99 – more style, more colour
Also available this summer, the beautifully sculpted Cyber-shot™ T99 is guaranteed to turn heads with a choice of gorgeous new colour options. Inside its slim, curvaceously sculpted lines there’s plenty of smart technology – from Sweep Panorama and 720p HD movie recording to new Soft Skin mode. Like the Cyber-shot™ TX9, the T99 also features new Underwater Sweep Panorama mode for extra-wide sub-aqua scenes.

The beautiful, easy to use Cyber-shot™ WX5, TX9 and T99 digital cameras by Sony are available from mid-September 2010. 

Cyber-shot™ WX5, TX9, T99 Specification table

Features DSC-WX5 DSC-TX9 DSC-T99
Effective Pixels 12.2 megapixels 12.2 megapixels 14.1 megapixels
Image Sensor 7.81mm (1/2.3 type) Exmor R™ CMOS 7.81mm (1/2.3 type) Exmor R™ CMOS 7.76mm (1/2.3 type) Super HAD CCD
Processor BIONZ BIONZ BIONZ
Lens Sony G Carl Zeiss Carl Zeiss
Zoom 5x (optical) 4x (optical) 4x (optical)
ISO Auto/125/200/400/800/
1600/3200
Auto/125/200/400/800/
1600/3200
Auto/80/100/200/400/
800/1600/3200
Sweep Panorama Yes (including 3D, Intelligent) Yes (including 3D; Intelligent; Underwater) Yes  (including Underwater)
Sweep Multi Angle Yes Yes
LCD screen size 7.0cm (2.8”) 8.8cm (3.5”) 7.5cm (3.0”)
Battery Life 115mins (230 shots) – CIPA standard with LCD on 115mins (230 shots) – CIPA standard with LCD on 115mins (230 shots) – CIPA standard with LCD on
Image stabiliser Optical SteadyShot Optical SteadyShot Optical SteadyShot
Video recording Full HD movie (1920×1080/50i MPEG-4 AVC(H.264)) Full HD movie (1920×1080/50i MPEG-4 AVC(H.264)) 720p HD movie (1280×720 progressive 30 fps MPEG-4)
Internal memory Approx. 32MB Approx. 32MB Approx. 32MB
Approx. dimensions WxHxD (mm) 91.7 x 51.9 x 21.5mm 97.8 x 59.5 x 17.5mm 93.0 x 55.6 x 16.8mm
Weight* Approx. 130g Approx. 133g Approx. 105g
Colours Black, silver, brown, gold and violet Dark grey, gold, red Black, silver, pink, green and violet

*body only without battery or memory card

For more information please contact

Sony Europe Press Centre
e: presscentre@sony.eu

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide. 

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world. 

For more information on Sony Europe, please visit www.sony-europe.com
“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners

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