Most Popular Apps On Android, iPhone And BlackBerry

Most Popular Apps On Android, iPhone And BlackBerry
Nielsen has just posted the state of mobile apps focusing on the most popular apps on different smartphone platforms. The chart suggest a uniform usage of app across, depicting user’s love of Facebook, Maps, Pandora and the Weather Channel. However notable enough is Apple’s iPod and iTunes app that has been missing on several other platform. This explains Google’s purchase of Simplify Media to build a better music player and music experience for Android. Hit on the continue link for Nielsen’s key stats.

Key Stats
  • 21% of American wireless subscribers have a smartphone at Q4 2009, up from 19% in the previous quarter and significantly higher than the 14% at the end of 2008
  • 14% of mobile subscribers have downloaded an app in the last 30 days
  • Average number of apps: Smartphone: 22, Feature phone: 10
    • BlackBerry: 10
    • iPhone:37
    • Android: 22
    • Palm: 14
    • Windows Mobile: 13
  • Games are the most downloaded – both free and paid
  • Facebook, Google Maps and Weather Channel are the most popular apps across smartphones
    • iPhones: Facebook (58%), iTunes (48%), Google Maps (47%)
    • Android: Google Maps (67%), Facebook (50%), Weather Channel (38%)
    • Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%)
  • Social Networking: Facebook clearly favorite app, but MySpace is hugely popular among teens; LinkedIn attracts adults 25-44
  • News/weather: Weather Channel was used by 58%; age distribution across sites was similar, save for Time Mobile and Thomson Reuters
  • Shopping: Amazon and eBay lead (57% and 41%)
  • Search/Map: skew male, particularly Instamapper (80/20)
  • Video/Movie: skewed towards males; Imeem and Moviefone show a higher proportion of young users
  • Music: iTunes, Pandora, Sirius XM appeal more to males, while Yahoo Music almost evenly split (51/49)
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