Acer’s recent acquisitions complete the puzzle of how the company has grown into one of the successful PC maker worldwide.
Over the last two years, it has acquired brands like eMachines, Gateway and Packard Bell. It pitches eMachines as its most affordable brand, while Acer-branded products cater to the mainstream. The Gateway moniker covers more expensive, flashier computers in the United States, while the Packard Bell brand serves the same purpose in Europe.
The four-front branding assault adds a thick layer of complexity to the company’s ultimate goal of establishing a consistent image around the globe. But Mr. Lanci says PC makers must follow the lead of automobile companies and the likes of Procter & Gamble with a brand for every occasion now that consumers make up such a large part of the computer business.
I still have to make my mind on this, Dell have set its reputation on the computer industry, if the crisis have made the Acer on top –I believe Acer should prove something more on the services, quality and its strategy to still hold or even outstand HP on the top spot. And even further widen their by bringing in the super cheap computers into Acer’s smartphones business.