YouTube surpassed 100 million U.S. online video viewers

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According to comScore (a leader in digital evaluation), January 2009 data that shows U.S internet users viewed 14.8 billion online videos during the month. YouTube known one of the most visited video portals online led the growth by enormous 91% as it surpassed 100 million viewers for the first time.

In January, 147 million U.S. Internet users watched an average of 101 videos per viewer. Google sites grew to 102 million online video viewers. Google Sites once again ranked as the top U.S. video property with 6.4 billion videos viewed, with YouTube.com accounting for more than 99 percent of all videos viewed at the property.

Other notable findings for January 2009 include, 76.8 percent of the total U.S. Internet audience viewed online video, 100.9 million viewers watched 6.3 billion videos on YouTube.com with average of 62.6 videos per viewer , 54.1 million viewers watched 473 million videos on MySpace.com showing 8.7 videos per viewer, the duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December and the duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.

Read comScore

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