How Technology Can Enhance Your Marketing Efforts

Tech Marketing

Technology is a marvelous thing. After all, where would we be without the internet? We use technology for a million different things every day, from smartphones and smart TVs to office software and events apps. Indeed, most businesses cannot do without technology for it keeps the wheels of commerce moving slowly forwards. Technology is also pretty useful from a marketing perspective. You can use it to reach more customers, raise awareness of your products, and automate marketing strategies, so you get more time to grow your business.

Mobile Event Apps

Organizing marketing events is crucial for building awareness of your products and services, but if you want to make the most of this valuable opportunity, it pays to invest in clever tech solutions. A mobile event app can help you do this, as it provides a useful interface for attendees to connect with other people at the event, share information, and interact with the organizers. It also helps you by generating data that is invaluable for optimizing future marketing events.

CRM Systems

Customer relationship management (CRM) systems help you facilitate the passage of data between sales and marketing. Modern CRMs are cloud based, so they can be accessed anywhere you have an internet connection. They can also function as a collaborative tool for multiple users. Use a CRM system to figure out what is working (and what’s not working) in your sales process. Use the data generated by a CRM to predict sales for future periods.

Online Advertising

Online advertising has revolutionized marketing for millions of small businesses. Instead of paying big bucks to take out a full-page spread in a newspaper, you can maximize what little budget you have to drive leads online. With so much data available from online digital marketing, it makes sense to utilize specialist software. These tools tell you what is working and help you plan your next campaign for even greater success.  

Social Media

Social media is a powerful tool for increasing brand awareness. Social media websites such as Facebook and Twitter let you spread the message far and wide, all times of the day and night. You can engage with customers via social media platforms. Chat, reply to comments, deal with customer service issues and general questions, and add personality to your brand. Facebook and Twitter are the dominant sites, but marketers are beginning to recognize the advantages of targeting other social websites such as Instagram and Tumblr.

The Future of Marketing Technology

Online ad blocking technology has had a negative effect on marketing. Unfortunately, ad blockers are here to stay, as users choose to filter out annoying and intrusive ads when they surf their favorite websites. As a result, marketers are increasingly looking to social to boost brand awareness. Telecoms are also expected to play a bigger role in ad technology.

There are many ways technology can help your marketing efforts. The important thing is to embrace new technologies. Traditional methods are still valid, but the more strategies you use in your campaign, the more successful you will be.

Image credit from Bandt.

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