In recent years, mobile apps have sky rocketed to unimaginable heights.
Flurry Analytics says that rate of Android and iOS mobile app adoption has been faster than any consumer technology in history. Specifically, mobile apps are being adopted 10x faster than the PC Revolution in the 80s, 2x faster than the dotcom boom in the 90s, and 3x faster than the recent social media adoption.
It’s now evident – mobile apps are eating consumers, businesses, and everything in between. They are consuming your employees, partners, vendors, and customers. And they’re letting everyone connect with your products by offering the opportunity to deliver the right message via the right channel at the right time, all by a simple tap of a finger.
It’s a call to arms for all businesses… no industry is immune.
Fundamentally, businesses should not only consider how apps are designed for the myriad devices available, but how they are configured and their compatibility. The shift towards the mobile revolution is so prevalent that many companies are adopting the native mobile app strategy.
In retrospect, it translates to more productivity, opportunities to access and use features offered by a company, and a better experience for B2B and B2C customers. Some of the features revolutionizing business processes in different industries include:
Mobile apps are offering the opportunity to work while disconnected or offline, which has been important since laptops became common in the workplace. An example comes in the form of an employee wanting to enter data during travel, and then have the data sync with the company service when he/she gets back to the office. Even with WiFi available, there are scenarios where employees need to operate without an internet connection, such as in a remote area or a construction site.
A great example of this is the move of construction management processes moving from desk, to PC, to mobile applications (eg. Procore Construction App). It allows anyone working on a construction project to work offline effectively and efficiently. Users can view, read, and print any documents pertaining to a project in the most common formats, including PDFs, Excel spreadsheets, Word documents and text files.
Apps allow businesses to gather customer information from multiple sources; this feature is allowing for better advertisement/promotion targeting, thereby leading to better return-in-investment and conversions. This kind of information can also be used for making successful business deals with clients.
For example, Refresh is an iPhone app available that enables business users to explore details about their contacts. It gathers key details about contacts using social media credentials, such as interest, hobbies, and businesses they are connected to. Such information can be used in business meetings to break the ice and negotiate deals in a better way.
Remote working apps
These apps are transforming the way businesses operate by letting employees connect to business systems from any remote location and work in real time. Remote working apps are reducing the need to carry heavier devices such as laptops to work on business-related tasks.
LogMeIn, the popular remote desktop client, released its mobile applications for iOS and Android. Both apps allow best ways for company workers to remotely access Mac and PC systems from anywhere. The connection is fast, and offers one of the quickest ways to get remote connection to business machines.
The companies that realize the change brought by the app revolution will transform business processes and achieve greater levels of success. The time for transformation is now.