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| Apple’s new entry level UK pricing |
Brit’s don’t be surprised if you’ve seen Apple online store outage have a great new devices or whatsoever ahead, apparently not but a raise in prices reflecting the increase in the national value-added tax (VAT) to cover up to 17.5% to 20% of price increase.
Accordingly, this limits Apple to sell its devices on its usual prices, giving 13-inch Macbook Pro to go from £999 to £1020 and 21.5-inch iMac that’s £1999 to £2041. We also see 16 GB iPhone 4 from £499 to £510 and the 16 GB Wi-Fi iPad going from £429 to £439.
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| Apple’s old entry level UK pricing |
This increased in baseline prices mainly impacted the “marketability” from consumers mainly looking for price. For example, this price £999 to £1020 of for 13-inch Macbook Pro, £999 price tag creates a illusion that it’s still cheaper, because it doesn’t cross the £1000 mark —-psychological price points.
We just hope that Apple have subsidized the tax increase, however it seems the company have listed it up for it consumer’s purse, this goes along that business is business, they have to maintain their target.
